Statistical Methods for Communication Science is a textbook for statistics in communication research. An introduction to statistical methods, key topics include the fundamentals of measurement, sampling procedures, probability, reliability, hypothesis testing, simple correlation and regression, and [...]
This engaging book explains the fundamentals of mediation and moderation analysis and their integration as "conditional process analysis". Procedures are described for testing hypotheses about the mechanisms by which causal effects operate, the conditions under which they occur, and the moderation o[...]